If Then: How One Data Company Invented the Future by Jill Lepore

If Then: How One Data Company Invented the Future by Jill Lepore

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If Then: How One Data Company Invented the Future by Jill LeporeDescription: Condition: BRAND NEW Format: Hardcover The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from

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